Course Completion Time is Estimated to be 3 hours
5 Credits

Your brand strategy represents how, what, where, when, and to whom you plan on communicating and delivering on your brand message. Most people hear the word branding and immediately picture a logo or some visual representation of a company. When in fact a brand is the feeling an individual has when interacting with your company. It could be the logo, a slogan or jingle, smell or taste, atmosphere, or customer service that is uniquely yours. 

This course will introduce you to what a brand is and how it can help or hurt your company is not communicated properly. You will learn how to protect your brand and how to build a story around it.