Course Completion Time is Estimated to be 3 hours
4 Credits

There is a good reason for the popularity of stories among brands, businesses, and individuals. Stories are powerful tools in human communication. Research indicates that the human brain responds to the descriptive power of stories in deeply affecting ways, influencing both the sensory and motor cortex. To read a story is to feel an experience and to synchronize our minds with the subject of the story.

The net effect of comprehension, understanding, anticipation, and receptivity is trust. By telling a story and connecting with the reader, a storyteller can actually generate trust in the reader. That trust is what sells. Find out how to build your own dynamic story for your small business.