4 Credits
Estimated time for course completion is 2-3 hours

Building a Customer Touchpoint Map

Learn how to identify the multiple touchpoints within your brand awareness process, and how to map them in the Journey Mapping process. Also known as micro-moments, touchpoints don’t follow a sequential path, but rather allow entry from wherever the customer is.

• What is a Touchpoint
• Why they are important
• How touchpoints tell the story behind the Brand
• How to build/create touchpoints
• What do customers expect from touchpoints?
• How to manage touchpoints outside the Brand’s control