2 Credits
Estimated Completion Time is 2 Hours

This course is designed to guide small business owners through the process of identifying potential market gaps providing insight into what competitors aren’t doing right, ushering in the unique opportunity to meet customer needs, and capture market share.

Meeting customer expectations is the catalyst for market penetration and branding. The anticipation of customer needs and desires is the first step to building a solid customer base. To do this requires research into what they truly want, how satisfied they are with what is currently being delivered, and what future problems may crop up.

Through this course, you will walk away with a step by step guide on how to do your own market gap analysis and develop a problem-central solution strategy.