Now is probably the most critical time for mentoring. The rapid changes that have happened over the past months have changed the face of how business is conducted for the undetermined future. Small business owners are having to step back and re-evaluate how to move forward in these uncertain times.
An effective mentor is someone who can challenge and support a mentee and not judge them. MarketAtomy.Academy was developed to provide guidance in specific performance areas that small business owners struggle with in the early stages of their business growth.
A thriving, impactful mentoring program is within your reach. But great mentoring programs don’t just happen. They are built through thoughtful planning and sustained commitment to guiding participants through the mentoring process while continually improving the program.
Mentors are available to participate in remote mentoring sessions via phone, email, and video. Mentor sessions are offered bi-weekly, monthly, or quarterly depending on the customer needs. The mentorship roles include:
- Consultant – Just as consultants are hired to provide specialized recommendations based on a wealth of industry knowledge, mentors are responsible for sharing their own business insights gained through years of real-world experience.
- Counselor – Listen. Guide. It can be easy for a mentor to simply point out mistakes, there are often valuable lessons for mentees in making those mistakes along the way. However, not all circumstances dictate corrective action on the part of the counselor. Sometimes the art of listening is what the customer really needs.
- Cheerleader – In addition to all of the constructive feedback and advice that a mentor can give, they should also provide support and enthusiasm. Starting a business has many up and downs, and it can be encouraging to know that your mentor is rooting for you.
The recent health crisis has drastically impacted small businesses. Owners face uncertainty and confusion while trying to protect their businesses. MarketAtomy’s team of professionals stands by ready to assist where needed. Mentors are available Fridays, 1 to 5 p.m. ET. The first 30 minutes of mentoring are COMPLIMENTARY. Normal mentoring prices are $65/hour. Members of the MarketAtomy Academy Learning Management System receive a 20% discount off normal pricing.
