4 Credits
Estimated course completion time is 2-3 hours

7 Steps To Building A Tribe of Loyal Advocates

Learn how to build a customer journey. The journey is filled with micro-moments leading to customer loyalty and advocacy. The 7 step process will highlight how to gain a greater understanding of how your customers interact and engage with your brand, and how your products or services fit into their lives, schedules, goals, and aspirations. Armed with this information, you will be able to …

• How to uncover the Sweet Spot where Customer Goals and Your Own Align
• How to Identify all the touchpoints (micro-moments) in the customer journey
• How to recognize the customer pain points and clarify the underlying issues
• What is needed to confirm that your solution leads to moments of delight
• How to experience the Journey…Yourself
• How to visualize your journey Map.