Welcome to MarketAtomy Academy!
All of our eLearning courses have been developed to engage participants in an active learning environment designed to reinforce the lessons learned. Each course is accompanied by downloadable learning materials and supporting interactive focus group sessions allowing participants to engage with others in problem-solving activities. The course layout is broken down into manageable sections with sections highlighted at the bottom of each page. Enjoy!
Browse through the many courses available online. Learning options can be purchased individually or included as part of subscription membership. Our courses follow our proprietary sequencing process “5 Stage of Business Growth” shown below. Interactive group mastermind sessions are included with many courses to ensure you get the most out of your learning experience.
Introduction to Business Structures
The business structure you choose for your new business influences everything from day-to-day operations to taxes, to how much of your personal assets are at risk. You should choose a business structure that gives you the right balance of legal protections and benefits. This course will guide you through the process.
Responding to Government Solicitations
Government contracting is a great way to grow your business. Many companies begin by getting involved with smaller contracts and work their way into larger contract awards. So how do you get started? Find out how to qualify, find, and respond to government solicitations.
Developing A Marketing Plan
The marketing plan is the short-term (12-month) strategic roadmap that outlines how the company will be fulfilling the goals and objectives outlined in the marketing strategy. Creating a marketing plan is not an easy process but this course will guide you through step-by-step.
Fundamentals of Marketing
You’ve started your dream business. You’re all excited to have launched. You’ve got a great product or service and you just know that it has value people will pay good money for. So why aren’t they buying? Find out why, as you learn the role marketing plays in bringing customers to the table.
Planning Your EXIT Strategy
If you’re just starting a company — or your business is in the early stages — it’s likely you haven’t yet thought of an exit strategy. After all, why think about the end of the journey when you’re just getting started? Find out why your Exit Strategy is one of the first considerations when starting a business.
Brand StoryTime
Storytelling is all the rage today. More and more brands are realizing the power of stories in communicating WHY they do what you do. People don’t buy products or services. They buy what they represent. Find out how to write your own story.
Brand Dynamics
What’s in a brand? Is it a logo...a look? You’d be amazed at what a brand truly is and what it means for your small business. Learn what it takes to become truly memorable in the minds of your target audience.
Project Management for Small Business
No matter how small your company good project management skills are critical to meeting deliverable deadlines. Find out how to effectively manage projects, tasks, people, and everything in between.
