Welcome to MarketAtomy Academy!
All of our eLearning courses have been developed to engage participants in an active learning environment designed to reinforce the lessons learned. Each course is accompanied by downloadable learning materials and supporting interactive focus group sessions allowing participants to engage with others in problem-solving activities. The course layout is broken down into manageable sections with sections highlighted at the bottom of each page. Enjoy!
Browse through the many courses available online. Learning options can be purchased individually or included as part of subscription membership. Our courses follow our proprietary sequencing process “5 Stage of Business Growth” shown below. Interactive group mastermind sessions are included with many courses to ensure you get the most out of your learning experience.
5 Phases of Early Stage Growth
Learn how to identify the sequence of events that SHOULD happen to build a solid foundation for entrepreneurial growth. The 5 Phases to Early Stage Growth lesson is designed to teach early-stage business owners the strategic process for launching and growing a successful business.
5 Pitfalls To Avoid When Writing A Business Plan
Participants learn how to develop the RIGHT Plan for your needs. You will learn 5 common mistakes that business owners often make when writing a business plan for their new business.
5 Secrets to Scaling Revenue
Learn how to double your leads month after month, double your sales volume, increase your revenue and profits, and build a revenue engine that takes less time and energy to manage.
Analyzing External Market Forces
Learn how to evaluate the external market forces that could impact the growth of your business utilizing the PESTEL Analysis Model (political, economic, social, technological, environmental, and legal).
Analyzing Your Customer’s Buying Behavior
Why do customers buy? What goes on inside a customer’s mind before, during, and after purchase? How do buyers choose? What are the hidden influences? How do buyers process information? Unlocking these secrets opens the door to success. Find out how with this course.
Annual Growth Planning For Small Business – Part 1 (MACRO)
Phase 1 of the Annual Growth Planning course is a 3-part guided session taking participants from a MACRO level goal-setting strategy through the process of identifying milestone objectives and a tactical action plan.
Annual Growth Planning For Small Business – Part 2 (MESO)
Phase 2 (MESO) expands upon Phase 1 (MACRO) level annual growth planning. focuses on breaking down the MACRO growth strategy into realistic quarterly objectives and milestones. Users will begin to set milestone and metric goals
Annual Growth Planning For Small Business – Part 3 (MICRO)
Phase 3 (Micro Level) of the overall annual growth plan focuses on establishing tactical action steps and assigning sequencing responsibilities and building a strategic management task board.
Brand Dynamics
What’s in a brand? Is it a logo…a look? You’d be amazed at what a brand truly is and what it means for your small business. Learn what it takes to become truly memorable in the minds of your target audience.
Brand StoryTime
Storytelling is all the rage today. More and more brands are realizing the power of stories in communicating WHY they do what you do. People don’t buy products or services. They buy what they represent. Find out how to write your own story.
Breaking Barriers Into Government Contracting
Our Breaking Barriers Online Course is designed for businesses eager to start securing lucrative government contracts immediately. This comprehensive course provides step-by-step guidance, expert insights, and practical tools to help you navigate the complexities of government procurement with confidence.
Build the Perfect Marketing Strategy for your Small Business
In order to have a fine-tooled business with renowned brand identity and recognition, you must have a clear road map on how to do it. The Marketing Strategy provides the focus and guidance for achieving all of the main objectives of the business.
Building a Capabilities Statement
A Powerful Capability Statement and open doors to
contracting opportunities in the federal government. This course will prepare you for developing a statement designed to set yourself head and shoulders above your competition.
Building a Customer Loyalty Program
To create a tribe of raving fans is what every small business owner wants. How can you entice your customers to go out and refer others to your business? Find out how by taking this course.
Building A Funding Strategy That Pays
This learning session focuses on building a structured approach that supports donor engagement and retention. Learn how to develop and implement a strategy that draws loyal, engaging donors year after year.
Building a Marketing Funnel
As a small business owner, attracting a converting qualified customers is difficult at best. The marketing funnel is crucial for creating an effective and powerful customer journey. This course will introduce you to the process of streamlining the conversion process by developing a marketing/sales funnel that produces.
Building a Revenue Model for your Small Business
The quickest way to grow your new business is to provide a diverse product/service line that provides for multiple revenue streams. This course will guide you through the process of identifying various revenue streams and building a revenue model for your business.
Building Financial Models
Do you have a small business and want to build a sustainable financial future? Are you looking for funding? Do you want to avoid going bankrupt? Learn how to secure the funding needed for your small business.
Building the Hero Story #1
Business Storytelling refers to the use of the story structure for the purpose of internal and external communication, collaboration, and marketing. It can be utilized to persuade, sell, and communicate a message or idea. Part #1 of this 3-part series is designed to introduce attendees to the brand storytelling and why it is so important.
Building the Hero Story #2
This segment of the 3-part storytelling series will introduce attendees to the structure of the story. Attendees will learn to identify the hero and the journey; they will go on to define the problem and create a narrative around how they help in solving the problem. Finally, attendees will learn how to write the story from the customer’s perspective.
Building the Hero Story #3
Business Plan Development
Are you thinking about developing your business plan for your new business? The Business Plan Development course is designed to guide you through the planning process step by step explaining the reasoning and purpose behind each step of the process.
CASHFlow Is KING!
Did you know that 82% of start-ups and small businesses fail due to poor cash flow management? It doesn’t matter how great your business model is, how profitable you are, or how many investors you may have in your pocket. You won’t survive if you can’t manage your cash flow. Learn the Ins and Outs of building a cash flow statement.
Competitive Benchmarking
Want to know how to get all the intelligence you need to succeed without spending hours in research. Easy! Find out what your competitors are doing. Take advantage of their intel by doing your own competitive benchmarking. This course will show you how and why this process will save time and money.
Conducting a Market Analysis for your Small Business
A market analysis is a process of gathering information about a market within an industry. The course studies the dynamics of conducting a market study and what makes potential customers tick.
Conducting a Situational Analysis
The situation analysis is the 2nd step in a marketing plan. It is critical in establishing a long-term relationship with customers. Managers use it to analyze the internal and external environment of an organization and the firm’s own capabilities, customers, and business environment.
Customer Journey Mapping #1
Learn how to build a foundation for customer growth by focusing on your customer’s experience and expectations. The ultimate goal is to develop advocates which believe in your product/service and want others to share in the same experience they did.
Customer Journey Mapping #2
Learn how to build a customer journey filled with micro-moments leading to customer loyalty and advocacy. Gain a greater understanding of how your customers interact and engage with your brand, and how your products or services fit into their lives, schedules, goals, and aspirations.
Customer Journey Mapping #3
Learn how to identify the multiple touchpoints within their brand awareness process, and how to map them in the Journey Mapping process. Build your own Touchpoint map.
Customer Journey Mapping #4
Find that SWEET SPOT where your company goals align with your customer’s needs. Learn how to keep your sights on the customer’s goals without placing too much emphasis on your product/service offering. Uncover your customer’s expectations while maintaining your goals.
Customer TouchPoint Mapping
Improving customer Brand buy-in involves understanding the current situation and what the expectation is at every stage of the journey process. This course will help you clarify the different touchpoints your customers interact with your company and how to meet expectations at each one.
DeMystifying The S.W.O.T.
Learn how to conduct a S.W.O.T. Analysis of your business. Whether you are a large corporation, a growing established business, or a small Mom & Pop family-owned business, The S.W.O.T. is designed to uncover the roadmap for success within your organization.
Developing A Marketing Plan
The marketing plan is the short-term (12-month) strategic roadmap that outlines how the company will be fulfilling the goals and objectives outlined in the marketing strategy. Creating a marketing plan is not an easy process but this course will guide you through step-by-step.
Federal Contract Compliance Overview
This course is designed to introduce attendees wanting to dabble in the Federal Procurement arena. Students will learn the compliance and regulatory guidelines that will impact their involvement working for the government.
Federal Government Procurement Overview
Did you know that over 80% of Federal Contracts are set aside for Small and Micro business owners? Did you know that this represents more than $600 billion are spent annually outsourcing products and services that small businesses provide? This course will provide an overview of how you can participate in the Federal Contracting program.
Finding Market Gaps for your Small Business
Learn the process of identifying potential market gaps and developing a problem-centric solution that creates a Unique Selling Position within your market.
Fundamentals of Marketing
You’ve started your dream business. You’re all excited to have launched. You’ve got a great product or service and you just know that it has value people will pay good money for. So why aren’t they buying? Find out why, as you learn the role marketing plays in bringing customers to the table.
How To Create The Perfect Call To Action (CTA)
Tired of spending money on advertising that doesn’t work? This 2-hour course will guide you through the process of creating strong Calls To Action leading to higher conversion rates and sales.
How to Uncover Your Unique Selling Position
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. This course is designed to walk you through the process of identifying the USP for your business.
If You Build It…Will They Want It
Just because you build it doesn’t mean they want it. Learn how to validate a new business idea within your target market before you spend thousands of dollars on a product or service that nobody wants.
Introduction to Business Structures
The business structure you choose for your new business influences everything from day-to-day operations to taxes, to how much of your personal assets are at risk. You should choose a business structure that gives you the right balance of legal protections and benefits. This course will guide you through the process.
Introduction to the Government Solicitation Bid Package
Creating inroads into the public sector takes a great deal of patience and tenacity. Responding to government-issued Requests for Solicitations or Quotes is not something to sneeze at. This course is designed to introduce you to the RFP/RFQ process.
Maneuvering the Procurement Contract
Maneuvering the intricacies of government procurement can be daunting. This course, the second in the Federal Government Contracting series takes a look at the procurement process. Who are the players and how the Government buys.
Market Penetration Using Porter’s 5 Forces Analysis
MarketAtomy Clarity Overview
This FREE lesson picks up on the MarketAtomy Concept, further expanding upon the 5 areas critical to building a scalable business.
MarketAtomy Concept
The MarketAtomy Concept is a study of the generative makeup of a successful business. It graphically displays how a holistic approach is incorporated to bring customers through the door. Without Customers, there is NO Business!
Planning with Intention
Learn how to develop a Vision/Mission Statement and corresponding CORE Values for your organization. Attendees will walk away with customized Mission, VIsion and Values Statements.
Planning Your EXIT Strategy
If you’re just starting a company — or your business is in the early stages — it’s likely you haven’t yet thought of an exit strategy. After all, why think about the end of the journey when you’re just getting started? Find out why your Exit Strategy is one of the first considerations when starting a business.
Process Development – Lead Generation
Process improvement involves the business practice of identifying, analyzing, and improving existing business processes to optimize performance, meet best practice standards or simply improve quality and the user experience for customers and end-users. This course is designed to help you build a Lead Generation Process for your small business.
Process Development – Sales and Promotion
Process Development – Client Relationship Management
Process Improvement – ROI Measuring and Monitoring
Process improvement involves the business practice of identifying, analyzing, and improving existing business processes to optimize performance, quality, and experience for customers and end-users. This course is designed to help you build a Lead Generation Process for your small business.
Project Management for Small Business
No matter how small your company good project management skills are critical to meeting deliverable deadlines. Find out how to effectively manage projects, tasks, people, and everything in between.
READY, SET, BID
Thinking about diving into Federal Procurement? This course is designed to introduce business leaders to the requirements necessary to bid on Federal Government Bid Requests.
Responding to Government Solicitations
Government contracting is a great way to grow your business. Many companies begin by getting involved with smaller contracts and work their way into larger contract awards. So how do you get started? Find out how to qualify, find, and respond to government solicitations.
S.A.M Federal Registration
A significant focus of the course is on the System for Award Management (SAM) registration process. Detailed, step-by-step guidance will be provided on how to register with SAM, which is a mandatory requirement for all entities seeking to do business with the federal government.
Scale-Up Your Small Business
Learn how to develop a strategic plan for scaling the growth of your small business utilizing the Ansoff Matrix Tool, a tool that helps businesses decide their product and market growth strategy.
Social or Sociopathic
Social Media has opened up the world to an affordable means of connecting with customers across the globe. But how can you trust what is being put out on the internet as truth or simply boastful self-promotion? Learn how to build a social media presence that is credible and magnetic.
Speak “Fluent Customer”
Today’s entrepreneurial environment has expanded globally at a rapid pace as more and more companies move into a virtual delivery platform. COVID-19 opened up a new world of expansion and with it vast differences in culture and communication. This course is designed to guide you through the maze of communicating in an international environment.
Tackling the Government Solicitation
When the government wants to buy a good or service, it issues a solicitation. Solicitations are documents that make the government’s requirements clear so that businesses can submit competitive bids. Request for Proposals (RFPs) are one type of solicitation used by government agencies. Attendees of this course will be taken through the bid solicitation process
The Price Is Right
When companies think of growth, they think about customer acquisition. Yet, pricing is a crucial part of your business that has the highest impact on growth.
The Road To Structural Clarity
Every successful company is built on business processes. They’re the repeatable tasks you have to carry out on a regular basis – anything from shipping out a product to onboarding a new employee. This course is designed to introduce you to the process of building internal operational process for your small business.
Time Management with Google Calendar
Is your day running out of minutes…hours? There just doesn’t seem to be enough time to get everything done on your to-do list. Learn how to manage a finite source (time) and get the most out of it. You will also be introduced to several affordable time management tools.
Understanding Key Performance Indicators
The key to successful growth is knowing your numbers. It involves knowing how you stack up to the competition, the market, and financial standards. Understanding how to measure your success based on specific goals and targets is critical to organizational growth. This course will introduce the formulas you need to monitor success.
Where’s Waldo
Having a deep understanding of your customer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. This course presents a step-by-step guide to creating a customer persona.