4 Credits
Estimated completion time for this course is 2 – 3 hours

A Market Analysis is the process of gather information about a market within and industry. Your analysis studies the dynamics of a market and how your small business will fit within that market.

A Market Analysis will introduce you to:

• Who is your potential customer?
• What are their shopping and buying habits?
• How large is your target market?
• What price are they willing to pay?
• Who are your competitors?
• What are your competitors’ strengths and weaknesses?