2 Credits
Estimated time to complete this course is 2-3 hours

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. The process is dictated by the buyer and not you. It unfolds in stages: Warming up cold prospects to the idea of spending their hard-earned cash on your product or service and priming them for purchases in the future.

Unfortunately, in today’s climate of low trust and fierce competition … that’s no easy task. The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers.

This course will introduce you to the funnel development process and content creation. You will walk away with a customized marketing funnel for your small business.