4 Credits
Estimated time for course completion is 2-3 hours

Key Performance Indicators (KPIs) are only as valuable as the action it inspires. What does that mean? Take, for example; you set an organizational goal to increase revenue by 20% while increasing profit margins. You probably are asking yourself, how can I increase my revenue while also improving my profit margin? There is a science (and Math) behind how you do this. That is what this course is all about.

Too often, organizations blindly adopt industry-recognized KPIs and then wonder why that KPI doesn’t reflect their own business and fails to affect any positive change. One of the most important, but often overlooked, aspects of KPIs is that they are a form of communication. As such, they abide by the same rules and best-practices as any other form of communication. Concise, clear, and relevant information is much more likely to be absorbed and acted upon.

Starting with the basics is key to understanding and formulating KPIs that are customized to your organization. This course will guide you through the fundamentals of the KPI development process and introduce you to the basic KPIs that you can implement immediately in your business.