5 Credits
Estimated course completion time is 3.5 – 4 hours

A Strategic Approach To Fundraising

Whether you are new to fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of donations lies in building relationships. Once a donor connects with a nonprofit, they are much more likely to donate again and again if they are engaged with the organization. The value that a retained donor brings to a nonprofit is enormous. In fact, nonprofit marketing expert Adrian Sargeant found that just a 10% increase in attrition can yield a 200% increase in projected value. By focusing on the long-term value of a donor, an organization can make a big and positive impact on the bottom line. As a fundraiser, the ultimate goal is to retain these donors year after year. Therefore, it can be said that donor engagement is the key to retention.

MarketAtomy’s non-profit donor funding program focuses on building a structured approach that supports donor engagement and retention. Upon completion, you will have a funding process in-place and the documentation and systems that are communicated to all participants within the organization.