6 Credits
This course will take approximately 4-5 hours to complete

The Marketing Strategy is the big picture of your company’s vision for attracting customers by communicating the benefits of your business and key differentiators. It is the catalyst for your Marketing Plan, which addresses the vital question: what tactics are you going to use to meet your goals and bring your strategy to life?

As part of your business plan, it sets the tone for how you will make money. And who has the money? Customers! Because without customers…there is NO business!

If you want customers, you’re going to need to actively get out there and find them, and then let them know you exist. The only way to do that is with a solid marketing strategy.

This course will introduce you to the components that make up the marketing strategy. The types of marketing and getting realistic goals.