2 Credits

The estimated time for course completion is 2 hours

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters consistently across all communication.

All good marketers know that storytelling helps to leave a lasting impression. We create stories to help prospects understand how we can help them by building trust and transparency.

What makes a story great? What makes someone a good storyteller? Good storytellers know how to create visual stories that engage prospects to relate with the hero of the story (your customer.)

This series is designed to teach you all about storytelling, how to build a hero story from your client’s perspective, and how to incorporate your story into your brand.