5 Credits
The course is estimated to take 3-4 hours to complete

In order to sustain growth, brands need to continuously evolve their marketing and communication approach to ensure that they are always one step ahead of the competition.

In order to do this it is important to know your competitors’ strengths and weaknesses, enabling you to compare their offerings to yours. Not only does this comparison help to identify gaps in your own marketing and operations, but it also allows you to take advantage of gaps within your market that they are currently not meeting.

The course will introduce you to the benchmarking process and how you can position your company as the leading resource within you market, surpassing your competitors.