4 Credits
Estimated time to complete this course is 2-3 hours

Growing A Sustainable Business Through Customer Journey Mapping

Part 1 of the 4-part Customer Journey Mapping Educational Series participants will learn how to build a foundation for growth by focusing on creating advocates by providing a unique customer experience. The ultimate goal is to develop advocates who believe in your product/service and want others to share in the same experience they did.

What attendees will learn is…

• What is needed to build a foundation for success?
• What is Customer Journey Mapping?
• What are the benefits to both the company and the customer?
• What are the 5 foundational components of Journey Mapping?
• What is the difference between MACRO and MICRO Journey Views?
• What is the Purpose behind Journey Mapping?