Course Completion Time is Estimated to be 2-3 hours
5 Credits

So you’re thinking about developing a marketing plan for your new business. It’s important to first understand that the Marketing Plan is a subset of the overall Marketing Strategy. It actually breaks down the overall strategy into smaller time frames (generally 12-month increments) and applies short-term objectives and a tactical action plan along with an overall budget.

This course will guide you through the different components of the marketing plan development process. You will walk away with a basic marketing plan for your business.