Course Completion Time is Estimated to be 2 hours
4 Credits

Small business owners often misunderstand the term Marketing. Marketing is a complex process that is a complete process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In other words, marketing covers any effort you do to attract, convert, and manage customer engagement with your brand. 

There are many different types of marketing, depending on what the objective is behind the activity. This course is designed to familiarize you with the fundamentals of marketing and why it is critical to the success of your business. At the end of this course, you will have a solid understanding of how you can integrate a dynamic marketing plan into your strategic growth plan.