4 Credits
Estimated course completion time is 2-3 hours

Continuous growth for your company is a challenge. In which growth phase are you? How do you compare to your peers? What should your immediate priorities be to reach the ‘next level’? 

The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. The matrix shows four strategies that can be used to help a firm grow and also analyzes the risk associated with each strategy. 

Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. It is used to identify which overarching strategy the business should use and then informs which tactics should be used in the marketing activity.

This course will walk you through the analysis to determine the most feasible means for scaling your small business.