Estimated Course Completion Time: 3 Hours
2 Credits

Business is about connecting what you provide with what customers want. Communication is about clearly knowing what you have to offer, clearly understanding customer environments and attitudes, and clearly prompting a desire for your offerings. Success is about knowing how to speak “fluent customer” so that you build a customer community.

Every step of the way on the path to success for your business is based on language and culture. Get to know how to harness the power that flows from these two key human traits, connecting customer identity to your products or services, and creating a loyal customer base that both prefers and promotes you. The estimated time to complete this course is 3 hours.