2 Credits
Estimated time to complete this course is 1 to 2 hours

Have you ever tried to “Find Waldo” in one of the Where’s Waldo puzzle books? If so then you may have somewhat of an idea of what prospects may go through to find the perfect solution for their problems. In a world of competitive bottom feeders, it’s up to you as a business owner to shine a beacon on what makes you different from the others to attract your ideal customer.

However, to do this you first need to understand WHO your ideal customer is. When doing business online the term ‘customer’ may be replaced by ‘avatar’ as we deal with alter egos. In either case we are defining our IDEAL customer.

Customer profiling is the process of identifying and describing integrated profiles of your ideal customers, segmented based on different variables, namely demographic, geographic, psychographic, behavioral, RFM (Recency, Frequency, Monetary), as well as other personalized dimensions that help you to address the right kind of audience for selling your product/service.

Once you have a clear understanding of WHO, you can then proceed to identify HOW you will reach them WHERE they are. This lesson plan is designed to walk you through the process of identifying your ideal customer persona.